On October 3, the ABGR Board of Directors voted on a new logo, reflecting the evolution of the organization as well as its vision for the future. The new logo will also maximize utility across marketing platforms with its modern and clean lines. We captured the American identity using red, white and blue on a brighter spectrum. Bright colors represent happiness, intellect and energy. The bird of prey reflects both national birds for the U.S. and Saudi Arabia. Birds are symbolically positive, hopeful and wise. They are also adept at change, harnessing the power of the wind and adjusting its course, much like the delicate nature of business in the Kingdom. Birds also soar to new heights and ultimately demonstrate the sky is the limit.
ABGR’s rebranding efforts demonstrate its successful transition from its origins to the organization it is today, acting as a catalyst for strategic business relationships and information exchange, while serving the American business community in innovative ways mindful of our unique environment.